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We are the leading SEO Company in Cape Town. We use a unique strategy to get you found on Google and anywhere else you need to be found. We are dedicated to results based SEO and your bottom line, it's about increasing your return on investment. We also value transparency, we explain in layman's terms what we are doing and give you weekly project management updates so that you can feel rest assured that the money you are spending with us is translating into increased profits for your business.
"The first position on Google search results on desktop has a 34.36% clickthrough rate. "(Advanced Web Ranking, 2015) (Source: https://www.hubspot.com/marketing-statistics)
A clickthrough happens when a searcher clicks the search result on Google to visit a the website. Look at the graph above, get the bigger picture?
We apply science to marketing in order to get you found on Google or anywhere else you need to be found. We are obsessed with achieving ROI. We understand the crucial link between SEO, content marketing, and Google Adwords management to achieve ROI for any work we do for you. We also apply the latest discoveries of the world-leading Standord Persuasive Technology Laboratory. A Laboratory that constantly experiments with how to influence the online behavior of potential customers.
We are a brave team of passionately curious individuals, your campaign is our passion! We will also never work with your direct competitors because we create unique digital strategies and believe that they belong to our clients if developed for them.
Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of your website's traffic (MOZ,2017) according to certain rules configured in Google's search algorithm. This algorithm is used by Google's crawling programs that index the web in order to rank websites on Google's Search Results Page or SERP. SEO includes research and technical changes to the structure, linking, social media and content of your website to allow it to pass the rules of Google's algorithm in the most efficient manner, resulting in your website appearing higher up in the ranking and with us on page one.
SEO begins with keyword research. This step is vital as it takes up to 6 months to see the full value of an SEO strategy, so if you make a mistake with your keyword research it becomes a mistake that takes a long time to fix. That is why you shouldn't trust just any SEO company in Cape Town. We do a full competitor analysis as part of our keyword research step in our process. We then analyse the number of monthly searches on Google and see which keywords have the most promise of return on investment. We then explain our selection of keywords and make sure they are completely relevant to your business' main value proposition.
On-page SEO is the actual technical changes and selected keywords' placement in the content of relative pages used for targeted SEO - the pages you want to be found on Google. This is where the bulk of SEO happens as "Content is King" when it comes to SEO. Google values great, well-opitmised content before any other search variable, as this helps Google solve its value proposition to searchers - proving relative, well-structured websites that answer the problem they are looking to have solved or the information they need. We provide a content marketing strategy as part of our service and also train the staff members of your company who will be writing the weekly content in basic SEO.
Conversion Optimisation is a fancy term for getting your audience or site visitors to purchase your product or contact you in order to use your services. We apply our vast experience and knowledge in online marketing to get your online audience to convert into customers and achieve ROI. We're an SEO Company in Cape Town that lives and breathes neuromarketing, a fancy term for the science behind what influences customers to convert into profits. We use the latest research from Stanford University in the USA where they have their own in-house digital persuasion laboratory headed up by Professor B F Fogg.
The team at BrandSeed use neuromarketing to create or enhance landing pages and content that converts site visitors into customers.
Off-page SEO is the search optimisation work that must occur offsite, on your social media pages and link-building with appropriate other sites that allow you to move up to position one on Google Search. Links from sites that do well in Google's search and that are relative to your industry are interpreted by Google as votes of confidence which in turn are a major factor that affects your ranking on Google's Search Results Page (SERP).
Link building done wrong can cause nightmares in the future, as Google only wants authentic links made by real companies or thought leaders. Some SEO Companies in Cape Town create fake websites to link to your website in order to trick Google. This is part of what you call "black-hat" practices. Google is constantly updating its search algorithm and when it discovers activity like fake link building, it will remove your site from its search results page and put your website on an offenders list. After this, one must follow a long and complicated Google Penalty Recovery process.
BrandSeed only uses "white-hat" practices, which are the SEO methods that Google supports and that offer searches the content they are searching for.
"72% of consumers who did a local search visited a store within five miles." (WordStream, 2016) (Source: https://www.hubspot.com/marketing-statistics)
Off-page SEO also includes local listings, which are extremely important to show Google that you are a real company operating in your industry. We optimise your Google Business Listing in order get you shown in the business listing you see come up on the right-hand side of the Google Results Page showing your company on Google Maps, your contact information and website listing.
While Google denies social media activity such as sharing, likes, and comments have been included in Google's Search Algorithm as a major ranking factor, they have ironically signed a firehose deal with Twitter to index every tweet, treated as a microblog. They stated in 2010 in a video with their spam expert, Matt Cutts, that it was indeed a ranking factor and then in 2013 denied it. The point is they won’t divulge a clear opinion because SEOs have abused their algorithm in the past.
We know through our research and common sense that it is indeed a major ranking factor. Google knows that if real people respond to your content socially that it has to be of value otherwise they wouldn't have interacted with it. As the leading SEO Company in Cape Town, we know how to setup and manage your social media accounts in a way that adds value to your SEO.
We opitimise your YouTube channel. Youtube is the second largest search engine in the world and is also owned by Google. It's logical then to see the importance of having videos listed on Youtube. Videos also help SEO to rank pages faster. Google knows that if you go to the effort to create content like videos, that you a probably a higher quality website and therefore reward your site in the rankings if your Youtube videos are optimised in the correct SEO format.
We track each campaign carefully and then analyse the results to make sure we are on track to achieve ROI. We send our clients weekly project management updates to keep them in the loop. Transparency matters to us.
We look forward to meeting you and helping you solve your business challenge with SEO. We are always available to meet-to-face and we value our relationships with our clients. We also will never work with a direct competitor, this is our promise to you. Let a team of passionately curious, bright minds increase your sales leads and offer real return on investment.
Choose BrandSeed as the leading SEO Company in Cape Town.Get in contact today!