Your Ecommerce SEO Cape Town Guide
Ecommerce is a competitive field, but one where it is certainly possible to succeed if you can use the right tools. Being able to drive more traffic to your online store is really important, and there are plenty of ways in which to do this. In this Ecommerce SEO Cape Town Guide, we’re going to look at how to improve traffic and conversions for your online store.
In the world of ecommerce, you need to focus on targeted traffic and converting these leads into paying customers as much as possible.
You have to look at what it takes to be more successful as a modern business owner, and utilising the power of SEO is one of the key ways of achieving this, trust an SEO company. Make sure you think about the different ways of being able to implement SEO to improve your ecommerce online store and drive traffic that will help to make you more of a success.
Having a strong SEO strategy is crucial for helping your ecommerce website to thrive and grow, and this is why you need to make sure you use this Ecommerce SEO Cape Town Guide to get the perfect outcome for your business and ensure you convert plenty of leads in the process.
What is SEO?
Search engine optimization (SEO) is an important and effective form of online marketing that focuses on optimizing your website based around certain keywords and phrases in order to help your website achieve a higher ranking on search engine results pages, such as Bing and Google.
Essentially, SEO is the process of working to increase the volume and quality of traffic that flows to your website, by way of organic search results. It’s helpful to look at these three separate factors, and try to gain a definition of them so we can better use them to help improve ecommerce SEO.
Volume
Increasing the quantity of traffic you have flowing to the website is absolutely essential, and this is why you need to utilize SERPs as much as you can. Once you have the right people clicking through from these SERPs, and you focus on increasing the quality of them, you will see a higher quantity of traffic to your website.
Quality
Something else you need to spend time looking into as much as you can is the quality of the traffic you receive. The last thing you want is people visiting your site who aren’t going to buy anything. You need to attract users who are interested in the products you are selling, and this is something you have to work on as much as possible.
Organic search results
You have to do as much as possible to focus on improving the organic keywords you use to try to attain the traffic your business needs. Organic traffic is traffic that you don’t have to pay for, and this is one of the best ways of being able to secure traffic from SERPs.
Why Does SEO Cape Town Ecommerce Matter?
One of the biggest questions you need to ask yourself is why SEO matters to your ecommerce business, and any success you might have. So, we suggest you try to use this Ecommerce SEO Cape Town Guide to help you understand the important role SEO plays in your ecommerce business.
It is important to remember that you need to attract interest in your ecommerce store in order to get customers who are going to visit and make purchases. Now, there are a lot of reasons this matters, and SEO gives you an excellent platform to promote and market your ecommerce store more effectively.
In the world of business, you only really get one chance to make a first impression, and this is one of the reasons why ecommerce SEO is so important. You are going to need to help produce search results that attract attention the first time, and this is something you have to try to make the best of.
Sure, paying to market and promote your online store is perfectly fine, but you also need to have organic results too, and there is no better way of achieving this than through SEO. What’s more, SEO plays a massive role in the way your site is presented, and this is important.
In terms of ecommerce, it is important to remember that SEO influences, and is influenced by, many different elements of business, including social media, web design, and networking. And making sure you reach the top of the search rankings (or as close as possible) is vital.
Page One is Key
You’ve probably heard it said before, but it is true, 95% of visitors to Google will not search past the first page, and almost nobody searches further than the first few. This is why you need to do all you can to get as high up on the first page as possible, and improve your visibility.
Securing Extra Sales
This is really important for helping you to secure extra sales for your ecommerce business. If you were to rank at the #1 spot on Google search results, you would secure a large percentage of the clicks, which you could convert into sales. Of course, the higher you rank, the more clicks and visits you have for conversion.
SEO is Versatile
Another thing that makes ecommerce SEO so important is how versatile it is, and this is something you need to think about. Combining SEO with SEM (search engine marketing) is an excellent way of being able to convert even more sales in the process!
SEO Cape Town Ecommerce Keyword Research
One of the most important parts of the process when it comes to improving and enhancing ecommerce SEO is to carry out the right keyword research. Without this you have no road map for successful SEO, and we hope that this Ecommerce SEO Cape Town guide will help you conduct the right keyword research.
Targeting the wrong keywords can have a catastrophic impact on your SEO and how effective it is. The wrong keywords can lead to low-quality traffic flowing to your site, and this means that your conversion rate is likely to drop, which is the opposite of what you should be looking to achieve.
In order to find the right keywords you are going to need to factor in what the buyer’s intent is, and you also need to try to think about the product and category. When it comes to conducting the best possible keyword research, there are three core areas you should focus on:
Keywords for Home and Product Pages
One of the first things you need to get right is optimizing the important pages of your website as much as you can. You need to go for keywords that are relevant to your brand and products, and this is one of the most important things to consider here.
Keywords for Blog Topics
Creating a blog can actually be a really great way of giving your ecommerce business more opportunities for ranking highly and utilizing keywords. What’s more, you can make great use of long-tail keywords with blog content as well.
Avoid Keyword Cannibalisation
Something you need to try to avoid is what’s known as keyword cannibalization. Essentially, this is something that occurs when you have numerous pages on your website competing for the same keywords. This can confuse search engines, as well as negatively impacting your ecommerce SEO.
On-Page SEO for Ecommerce Sites
Link-building is very important, of course, but as you will learn from this Ecommerce SEO Cape Town Guide, you need to pay particular attention to on-page SEO as well. This includes all of the action you take on your web pages to help with your website rankings.
The great thing about on-page SEO is the fact that you can control it, and this is essential for helping you to get your site ranking better as much as possible. There are a lot of different aspects of on-page SEO that you need to make sure you give some thought to, and this is something you should look to make the most of.
When you are trying to improve the on-site SEO and the way you use it, you have to account for all the elements that make this a success. So, you are going to need to work on looking at what it takes to utilize this. Here is a list of some of the core factors that can play a part in helping you improve your on-page SEO strategy.
● Optimize your meta titles and URLs
● Make sure you write amazing product descriptions with keyword integration
● Consider site structure
● Think about internal linking
● Mobile-considered optimisation is so important
Ecommerce SEO Cape Town Tips
Now, in order to get the best possible outcome from this, you need to make sure you understand how to go about making the most of ecommerce SEO. And this is why you need to make sure you focus on having some kind of strategy in place that is going to help you with this.
So, you are going to need to ensure you do as much as possible to use this SEO Cape Town ecommerce guide in order to allow you to understand the best ways of being able to improve the success of your website and the interest people have in it. Make sure you focus on what you can do to improve this, and try to use these tips to help.
Structure Your Website Properly
Making sure you structure your website properly is something that you are going to need to consider as much as possible. A properly structured website can make all the difference to how your website ranks on SERPs. And the right URL along with a well-designed and easy to navigate website is so important.
Do the Right Keyword Research
As we touched upon earlier in this SEO Cape Town ecommerce guide, doing the right keyword research is one of the most important ways of being able to improve your ecommerce SEO. Using a Google Keyword Planner is a great way of being able to do this, and you have to make sure you get the right keywords for your site.
Create Amazing Content
When it comes to any form of online SEO, content is King, and this is why it is so important to make sure you create the most amazing content you can. Writing stunning product and brand descriptions for your ecommerce site is one of the best ways of being able to integrate the right keywords.
Brand Awareness is Essential
Brand awareness and promotion is really important, and you should look to do as much as you can to come up with ways of promoting your ecommerce store as much as possible. Being able to improve your brand awareness through things like social media and effective marketing techniques makes a massive difference.
Link Building
Improving the authority of your website is something that you are going to need to work on getting right, and the best way of being able to do this is to focus on link building. Content and links are the two things that Google cares about more than anything else, and this emphasises the importance of link building as much as possible.
This is a little more complicated to get right because it falls under the category of off-page SEO, and this is why it is so important to make sure you combine and work with bloggers and other website owners. There are plenty of link building opportunities you can (and should) be using to try to improve your ecommerce SEO.
There are a lot of things that play a part in helping you boost your ecommerce business and the way you market it. This means you need to make the most of this Ecommerce SEO Cape Town Guide in order to help you make the right decisions for your business right now. Building and developing the perfect ecommerce website is one so essential, and there are a great deal of ways of achieving this. It’s important to use this SEO Cape Town guide in order to improve and boost how your ecommerce store ranks in SERPs.